READY TO BE #1 IN GOOGLE SEARCH?

IF YOU ARE NOT ON PAGE 1, YOU SIMPLY ARE NOT!

In today’s “business climate” you must do all you can to ensure that you are allocating your advertising revenues in appropriate and productive areas.  One of the largest marketplaces available today is the Internet (thank you Al Gore!).  In years past, it was relatively easy to be placed on the search engine listings and competition was rather limited.  In the last 5 years, competition has increased geometrically along with the cost of being found by your prospective customers.

As small and medium businesses (SMB) we tend to focus on the look and feel of our companies website.  We spend thousands of dollars investing in the graphics of our sites.  We focus on “does it look good so that our customer will click here and there?”  Well, there is another area that is more important! 

GETTING YOUR PROSPECT TO FIND YOU ON THE WEB!

If you are not found when someone searches with words or phrases that he/she think of when they need your products or services, then you will not be found and NO ONE WILL SEE YOUR WEBSITE no matter how graphically pretty it is.  We can assist you in placing in the highest ranks and BE FOUND.  We cannot guarantee you page 1 of Google but we do commit that we will move you from where you are up in ranking.  

An example: We did a test beginning January 1, 2009. The results shown here are after 1 week.

Our goal:  Get listed on page 1 of Google search using purely organic techniques. 

Our cost:  A total of $0.00 (except our own expertise and labor, of course!)

 “Organic” means purely rated based on placements, word content, not how much revenue is spent trying to get there.  According to Wikipedia, the definition of Organic search is:

For more information on Organic, click here.

Here is our search as of Jan. 8, 2009……  NOTE that we are found in position 1 and 2, now that is results!

We would like to point out that there are 115,000 matches on “Simi Business consultant”  to have position #1 and #2 is rather impressive, wouldn’t you agree? Below we have shown you a page from Googleguide, the official Google site information

Statistics Bar: Describes your search, includes the number of results on the current results page and an estimate of the total number of results, as well as […]

June 15, 2004

What is "organic" search and how can it help your company?

The first time I heard the term "organic search" I immediately thought of organic food at the grocery store. So, is this organic search healthier for me? Will it reduce my chances of getting cancer?

Not only can the search engines bring most of the world's knowledge to my desktop, but now they can prevent deadly diseases too! Imagine my disappointment when I learned organic search was simply the next new buzzword for the concept of pure, or crawler-based search. As some of our readers may find it challenging to keep up with all of the latest lingo, I thought I'd take a moment to at least explain the concept of organic search.

Organic describes a search that returns results by indexing pages based on content and keyword relevancy. This is in contrast to listings ranked based on who paid the most money to appear at the top such as those on Overture.com. Sometimes this is called "pure" or "natural search" as it is supposed to be "untainted" by commercial payments or bids.

Historically, Google has led the way in championing the virtues of natural or organic search. Its primary focus has always been to return fast, highly relevant results based on the content of the page, the relevancy of links pointing to that page, and other "objective" criteria. Sponsored listings have always been clearly separated from the organic search results on Google. However, many other engines have experimented with mixing the two types of search without clearly labeling which is which. This has been followed by public outcries, and at least one cautionary set of statements issued by the FTC in 2002.