Ever wonder how you get into the social media stream?
Want to develop an expertise in “swimming the stream?”
Well, you aren’t alone. Recently I was talking with a professional who has changed careers. For privacy’s sake, let’s name him Bill. We were enjoying a Saturday in the sun in a popular tourist’s spot walking along talking about Bill’s recently acquired new career. Bill has put in a tremendous amount of effort getting certified and licensed, etc.
We discussed how exciting and at the same time how challenging those things can be. Bill had been a very successful sales professional. Bill has provided a nice lifestyle for his family and then was “displaced” by the economy. Not being a quitter, Bill hustled up (even though hustling up today means 1 year plus for the best of the breed) a new position in an area he’d always had an interest in.
Great, but the sales and relationship world has changed. No longer do we attend numerous trade shows to develop relationships and meet new people. Today, we Tweet, post, email and check-in!
So, Bill being a 40-50 something has a new learning curve to master. The SOCIAL STREAM……..