CRM Data Analysis
Ever stop long enough to think about the day-to-day maintenance you must get completed? Maintenance of software, websites, social communications, and on and on. Run faster, think quicker, sure someday you will get that analysis done but not this day.
In business as responsible leaders we need to allow those “things” to get done and release our own veiled pride and allow someone to get them done for us. The fact of those things being complete will allow us and our teams to move in a positive direction rather than having those anchors holding us back.
The CRM data analysis dilemma
In the CRM industry, we see this far too often. A marketing program needs to be executed but no one can figure out the CRM filtering or data analysis methods used in the software. Filtering and database analysis is the ability to select a partial set of the entire database based on information in the database. There are a hundred other excuses why the marketing program is not underway.
Can’t locate the correct data
Can’t relate the customer purchases to the CRM system records
Can’t find someone internal to ‘work the CRM
At this time of year (it’s now the Christmas week as this is written) we find so many customers calling in a hurry to be able to get a reliable list out of there CRM software in order to do a mailer. We jump and help but at the same time we seem to wonder… “How do they market during the business year?”
Our CRM experts provide ongoing assistance with data intelligence not just analysis.
Communicate with clients that have NOT purchased for 12 months?
Execute a “drip” campaign with those that purchased the base unit?
Create a prospect communication track?
CRM is not just an address book. It should provide you with the power to know. Know who are valued prospects and valued customers. Properly tuned CRM software can provide your company with the ability to absolutely know your universe. Don’t believe it? Try going into Amazon and searching for “baby blankets” or something you are interested in. Amazons amazing CRM abilities will start presenting baby items in your side bar for days if not weeks. They use analysis of the data like many others. Think of the benefits for your organization if you could analyze like that.
- Focused messaging about product you “know” the prospect pays attention too
- Targeted advertisements to increase user interactions
- Simply get those eyeballs seeing you and the fingers mousing to your revenue center
If you are a bit curious, contact us. Don’t think this applies to you, we challenge you to let us speak with you and point out areas in your data universe that you may not have even thought of as data knowledge. Contact us now.