Ever wonder how you get into the social media stream?
Want to develop an expertise in “swimming the stream?”
Well, you aren’t alone. Recently I was talking with a professional who has changed careers. For privacy’s sake, let’s name him Bill. We were enjoying a Saturday in the sun in a popular tourist’s spot walking along talking about Bill’s recently acquired new career. Bill has put in a tremendous amount of effort getting certified and licensed, etc.
We discussed how exciting and at the same time how challenging those things can be. Bill had been a very successful sales professional. Bill has provided a nice lifestyle for his family and then was “displaced” by the economy. Not being a quitter, Bill hustled up (even though hustling up today means 1 year plus for the best of the breed) a new position in an area he’d always had an interest in.
Great, but the sales and relationship world has changed. No longer do we attend numerous trade shows to develop relationships and meet new people. Today, we Tweet, post, email and check-in!
So, Bill being a 40-50 something has a new learning curve to master. The SOCIAL STREAM……..
Working with a number of clients as I have over the years, I mentioned the stream to Bill. I saw that “ya but, how do I, look.” So putting my own professional consultant skills to work I said, “Bill, let me ask you a question. What do you do when you walk into a party?” Bill replied, “I introduce myself…” I replied, “Yes, I suppose you do, but then the host says, ‘Welcome’ and sends you on your way…. Now what do you do?” Bill says, “hum don’t know…”
I began by explaining what most people do. Think about it, don’t you look around and observe the different huddles? See who you might know and migrate that direction. Sure, but then you discover you don’t really recognize anyone. Now the fun begins! You migrate to the huddle in the far corner, those corners seem to bring some sense of security.
You stand on the outer ring of the huddle and, and, listen. That’s right listen! You listen for a bit until you find an opportunity to comment. You mention a one liner. People look your direction. Now you get to introduce yourself and lend another pertinent comment to the conversation. You are now paddling in the stream.
Keep it up Bill, and get addresses (twitter ID’s, LinkedIn and Facebook… not to mention as many others as you can.)
When you have a moment, put that information in your CRM system, follow up with another useful piece of information to that conversation. A bit like courtship days, you must develop the relationships.
Bill is becoming a “social stream swimmer”.
Think about how you as a business leader need to develop your “swimming skills”.
Check back for more news about Bill and his social success in business. As a precursor to upcoming articles on this topic, you might want to look at Nimble, one of the best Social Contact Relationship Management (#SCRM) tools.
Want to discuss your “swimming skills?” Contact TeamAutomation at (805)522-3875 or email@example.com