This is a continuation of the process working with Bill (part 2) on “swimming in the social stream”.
Continued with Bill today.
Bill subscribed to the #Nimble system and imported 2500 contacts into it. That was a surprise, didnt know Bill was prepared to do that. He got thru the import without any assistance. Go Bill!
He did express one question as we spoke. He mentioned during the import that it asked if he wanted to “mark or tag” the records when they’re imported. Not sure what he answered but it appeared, when looking with him, that most (possibly all – really I didn’t look that closely) were tagged “google”.
Tagging records give one the ability to group contacts when performing other operations. Such as exporting to an email broadcast service. In the case of #Nimble, one can export to MailChimp.
The target of todays session was to show Bill how to use the #Nimble tool set to understand the social activities.
So, I explained to Bill that if he opens any contact he has the ability to tie-in that contacts social connections. Let me clarify: When you see John Doe on the screen in the contact view, at the upper right, #Nimble has done a search in Twitter, LinkedIn and Facebook to determine if it can locate a profile on those services for John Doe.
Those possible are shown on the screen. By hovering over the possible profile links, a fly-out opens showing the detail of the link. I said to Bill, “Look at a couple of your contacts, verify that the profiles shown are them… if they are, add them to the contacts profile.” Once linked, you will be able to see John’s social stream (posted messages and conversations.)
Also, when you go to he Social tab, those that are linked will be shown in date/time order.
Bill, you now have the ability to read what your contacts are talking about. You’ve gotten into the party, joined a few of those huddles. So, spend a few moments looking at each ones posts.
But, be careful!! Browsing the stream can get you buried in an activity that will “eat up” your valuable sales time.
A technique I have become accustomed to is the following: Look at the message screen, or a contacts profile, wall or other. Count the blinks you take. That’s right, get used to your blink rate. My theory is if I have not focused on or clicked on something within 5 blinks, I move on, back or whatever. I find that this does a couple of things. A – it trains me to use my time consciously and not allow time to be carelessly wasted. B – it trains me to write more meaningful and interesting tweets, posts, etc. I know that my readers will allow me 5 blinks or similar. I must capture an action or deeper interest in 10 – 15 seconds or the visitor/reader has moved on.
Next time Bill and speak we will be discussing getting into the conversations he sees.
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