Stumbled across a post by a peer, Jon Ferrara of Nimble, today. The article was in reference to Social Media time management and the age old dilemma of how much time is the right amount. Recently I’ve been trying to control my unofficial “ADD” and this topic is one of those that just hits home as it frequently becomes a factor, in fact daily. I am asked by clients regularly, “How much time do I need to dedicate to this in my business?” My response is always, “just the right amount!” That isn’t an off the cuff remark but truly defensible. There’s no ‘right amount’ unless you know your exact WHY. If you have a clear understanding of your WHY you will have a defined answer as to how much is right, or at least a reasonable guess.
Operating small, medium and large businesses, we’re bombarded with information ranging from advertisements to important directional decision making factoids. All we need to cap off the time drains is the added responsibility of being in charge of our business venture into social media streams, or rivers as I like to refer to it. If you aren’t careful you’ll jump into that river and quickly realize you are spending all your time struggling to swim (ie. post and interact) and stay afloat. As business people we need to manage our attention, our time and our involvement. One of the best ways I’ve found over the years is to have a regimented schedule or checklist to make sure the important items don’t become second tier, a.k.a, forgotten!
This infographic that Jon shared is very succinct and helpful, I highly recommend you check it out. I have attempted to practice something similar for the last year at a minimum. In our need to keep business continuity and involve ourselves in the social media streams, it is CRITICAL to control how deep and how much time we dedicated to the social communications effort.
I would add to the article that before even planning your daily participation you must develop your WHY. Why are you even jumping in? Sure you say because business is being conducted more and more in those streams. But, you must really understand what you expect from your interactions. Articles talk about participation, giving, assisting and being at the right conversation at the right time and so on. But, with my 26 years of business coaching and operations experience, those that benefit always know their WHY, their what and how before participating in social events or communications.
Do yourself a favor, develop your WHY then take the plunge. Use the referenced article as a good guideline. If you find yourself gasping for time and losing perspective, come back and touch bases with us. We can assist as we’ve done with many.