I’m having a super busy day today in my sales , marketing, and operations role! And I just had a realization…
I continually think (and am told), gotta get on the phone, gotta get on the phone, no progress being made!
And I realized, times have really changed. 3-4 years ago we judged our day and successes on how many calls were received, how many calls were placed, who did we talk to?
Yet today, how different it is with email! Using it as a crutch in sales, definite negative. But responding to customer needs and questions…. sure seems like email is now the preference. Phone calls coming in have dropped considerably and I stop and think – DANGER! But is it? Or is it the “new way”?
Personally I have 3 quotes in process today, received 2 new business opportunities, and started a potential project/collaboration. ALL via email at the preference of the clients. They are as busy as I am and don’t have time to “gab”. We are at our desks, on our phones, on our iPads or laptops continually… and we just “get it done” and can move on.
While it can become a crutch, it also can be a sign that you are already communicating well via your marketing efforts, customer service responses, and yes even your sales pitches and many people prefer that method.
So ask yourself, Why Doesn’t the Phone Ring Any More?
The answer may not be as negative as you think!
If it is, then it may be time to start building your marketing efforts and customer service feedback to your clients.
Let us help. Contact us today.